For centuries, China has celebrated the Chinese New Year by gifting friends and family with bright, beautiful red envelopes filled with money known as 红包 (hongbao) - meaning “red envelope”. Taking on the modern form of red envelopes, they are a cornerstone of annual festivities, carrying wishes of health and wealth for recipients in the coming year. 

Carrying on the theme of “auspicious” traditions, MetaDesign team chose to create a pack of 8 hongbao’s as 8 is considered the luckiest number in Chinese culture. Each packet has a fun twist with a fun twist or expression surrounding the horoscope for the year. With both Chinese and international recipients, each cultural interpretation needed to be easily understood or explained. Giving people a fun, and at times educational, talking point to share with friends and family during the festive season.